Privacy Policy
This Privacy Policy details how your personal information is gathered, utilized, and disclosed when you visit or make a purchase from allureaura.co (the “Site”).
**PERSONAL INFORMATION WE COLLECT**
Upon visiting the Site, certain information about your device is automatically collected, such as your web browser, IP address, time zone, and certain cookies installed on your device. While you navigate the Site, we gather information about the individual pages or products viewed, the websites or search terms that directed you to the Site, and your interaction with the Site. This automatically-collected data is referred to as “Device Information”.
We obtain Device Information using:
– **Cookies**: These are data files placed on your device or computer, often with an anonymous unique identifier. More details about cookies, and disabling them, can be found at [allaboutcookies.org](http://www.allaboutcookies.org).
– **Log files**: These track site actions and collect data like your IP address, browser type, ISP, referring/exit pages, and date/time stamps.
– **Web beacons**, “tags”, and “pixels” are electronic records used to note information about your site browsing.
When you purchase or try to purchase via the Site, we collect certain information: your name, billing and shipping addresses, payment data (including credit card numbers), email address, and phone number. This is termed “Order Information”.
"Personal Information" in this policy encompasses both Device and Order Information.
**HOW DO WE USE YOUR PERSONAL INFORMATION?**
The Order Information collected is mainly used to process orders made through the Site—this includes payment processing, shipping arrangements, and supplying invoices or order confirmations. Additionally, this Order Information allows us to:
– Communicate with you;
– Vet our orders for potential risks or fraud; and
– Provide information or advertising related to our products or services, based on the preferences you've shared.
Device Information helps us improve our Site by enabling potential risk and fraud screening (especially regarding your IP address), analyzing how our users browse and interact with the Site, and evaluating our marketing and advertising campaigns' success.
**SHARING YOUR PERSONAL INFORMATION**
Your Personal Information is shared with third parties to assist in its use, as outlined above. For instance, we employ Shopify for our online store operations. You can learn about how Shopify processes your Personal Information at [Shopify's Privacy Page](https://www.shopify.com/legal/privacy). We also utilize Google Analytics to comprehend our customers' site usage—read about Google's use of your Personal Information at [Google's Privacy Page](https://www.google.com/intl/en/policies/privacy/) and opt-out at [Google Analytics Opt-out](https://tools.google.com/dlpage/gaoptout).
Furthermore, your Personal Information might be shared to abide by laws and regulations, respond to lawful information requests, or safeguard our rights.
**BEHAVIOURAL ADVERTISING**
We use your Personal Information to present you with targeted advertisements or marketing communications that may be relevant. For insights on targeted advertising, visit the Network Advertising Initiative’s (“NAI”) page at [networkadvertising.org](http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).
To opt out of targeted advertising:
– [Facebook](https://www.facebook.com/settings/?tab=ads)
– [Google](https://www.google.com/settings/ads/anonymous)
– [Bing](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)
Or visit the Digital Advertising Alliance’s portal: [optout.aboutads.info](http://optout.aboutads.info/).
**DO NOT TRACK**
We do not modify the Site’s data practices when a Do Not Track signal is detected from your browser.
**YOUR RIGHTS**
European residents have rights to access, correct, update, or delete their personal data stored with us. To exercise these rights, contact us. Note: We process European residents' data to fulfill contracts (like orders) or based on our legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the US.
**DATA RETENTION**
Order Information is retained unless you request its deletion.
**CHANGES**
This policy may be updated occasionally due to changes in our practices or for operational, legal, or regulatory reasons.
**PERSONAL INFORMATION WE COLLECT**
Upon visiting the Site, certain information about your device is automatically collected, such as your web browser, IP address, time zone, and certain cookies installed on your device. While you navigate the Site, we gather information about the individual pages or products viewed, the websites or search terms that directed you to the Site, and your interaction with the Site. This automatically-collected data is referred to as “Device Information”.
We obtain Device Information using:
– **Cookies**: These are data files placed on your device or computer, often with an anonymous unique identifier. More details about cookies, and disabling them, can be found at [allaboutcookies.org](http://www.allaboutcookies.org).
– **Log files**: These track site actions and collect data like your IP address, browser type, ISP, referring/exit pages, and date/time stamps.
– **Web beacons**, “tags”, and “pixels” are electronic records used to note information about your site browsing.
When you purchase or try to purchase via the Site, we collect certain information: your name, billing and shipping addresses, payment data (including credit card numbers), email address, and phone number. This is termed “Order Information”.
"Personal Information" in this policy encompasses both Device and Order Information.
**HOW DO WE USE YOUR PERSONAL INFORMATION?**
The Order Information collected is mainly used to process orders made through the Site—this includes payment processing, shipping arrangements, and supplying invoices or order confirmations. Additionally, this Order Information allows us to:
– Communicate with you;
– Vet our orders for potential risks or fraud; and
– Provide information or advertising related to our products or services, based on the preferences you've shared.
Device Information helps us improve our Site by enabling potential risk and fraud screening (especially regarding your IP address), analyzing how our users browse and interact with the Site, and evaluating our marketing and advertising campaigns' success.
**SHARING YOUR PERSONAL INFORMATION**
Your Personal Information is shared with third parties to assist in its use, as outlined above. For instance, we employ Shopify for our online store operations. You can learn about how Shopify processes your Personal Information at [Shopify's Privacy Page](https://www.shopify.com/legal/privacy). We also utilize Google Analytics to comprehend our customers' site usage—read about Google's use of your Personal Information at [Google's Privacy Page](https://www.google.com/intl/en/policies/privacy/) and opt-out at [Google Analytics Opt-out](https://tools.google.com/dlpage/gaoptout).
Furthermore, your Personal Information might be shared to abide by laws and regulations, respond to lawful information requests, or safeguard our rights.
**BEHAVIOURAL ADVERTISING**
We use your Personal Information to present you with targeted advertisements or marketing communications that may be relevant. For insights on targeted advertising, visit the Network Advertising Initiative’s (“NAI”) page at [networkadvertising.org](http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).
To opt out of targeted advertising:
– [Facebook](https://www.facebook.com/settings/?tab=ads)
– [Google](https://www.google.com/settings/ads/anonymous)
– [Bing](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)
Or visit the Digital Advertising Alliance’s portal: [optout.aboutads.info](http://optout.aboutads.info/).
**DO NOT TRACK**
We do not modify the Site’s data practices when a Do Not Track signal is detected from your browser.
**YOUR RIGHTS**
European residents have rights to access, correct, update, or delete their personal data stored with us. To exercise these rights, contact us. Note: We process European residents' data to fulfill contracts (like orders) or based on our legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the US.
**DATA RETENTION**
Order Information is retained unless you request its deletion.
**CHANGES**
This policy may be updated occasionally due to changes in our practices or for operational, legal, or regulatory reasons.